This is a great shop with brilliant service that always seem busy. You get that if the person running the shop has a passon for what they do, which certainly shows. They also have  passion for Penge and Holdsworth bikes which has a strong connection with the area.

The shop currently looks like this:

But what if:

We had some fun with the cycle rack, it could even be extended to any postcode in London.

The yellow is influenced by the yellow jersey of the Tour de France, but the colours could be changed if need be. The lines around the window and awning are  based on racing graphics from bikes and Holdsworth bikes that were based in Penge and line up if you stand in the very front of the store.

A simple system of fishing wire and bike shirts suspended in the window makes an attractive window display that can be changed or even adapted for sales by adding a sale t-shirt.

Go to www.se20cycles.co.uk to find out more about this excellent shop.

Another design for SE20 Cycles will be displayed after Easter.


This is the second route for the Fashion House.

This is what it looks like now:

But what if:

On the side of the building we have painted a Ghost sign directing people to the Blenheim centre. The shop has a clothing tag on the sign which we envisage would be hand painted.

Here is a closer look at the logo, tag and Ghost sign.


The Fashion House is a very visible site in Penge. The vast expanse of wall is an opportunity to advertise the Blenheim Centre.

At the moment it looks like this:

But what if:

We commissioned a signwriter to paint a fake ghost sign for us in Harrow where we designed a 1950’s version of our North Harrow branding. It would be great to have something on the large plain wall that points to the Blenheim centre. Rather than being merely decorative it can actually have a purpose.

Under the logo on the sign is has the number and it says “Penge High Street’. Be proud of where you are (we know technically it should be High Street, Penge, but it reads better this way).

Here are some close ups of the  signs.

Each part, ladies, mens and childrens gets it’s own colour.

Another design for the Fashion House follows tomorrow.


This is another design for Twangs.

We love Twangs. It’s a great local business, friendly and helpful.

It’s on a corner site in a prominent position as you enter the main high street.

Currently it looks like this.

But what If:

This is what it looks like with an awning out with a closer view of the directory for Maple Road businesses which would be aluminium formed trays with vinyl type so that they can be updated.

This is a close up of the sign, signwritten of course!

Close up of the Maple Road directory. It makes sense to group it with the sign and make it a little lower so it’s more visible and links with the road signage so it works with it as a unit.

Finally, another view of the side with the blinds retracted.

Many thanks to Peter O’Connor signs and Smudge Studio who helped with both designs for Twangs Guitars.


We like Twangs. It’s a great local business, friendly and helpful.

It’s on a corner site in a prominent position as you enter the main high street.

Currently it looks like this.

But what if:

A little closer

Yes, all the knobs go up to 11:

Many thanks to Peter O’Connor Signs and Smudge design who we worked with on this.

www.twangguitars.com can be found here.

The second route for this wil be uploaded in a day or two.


We have never been fans of brutalist style concrete buildings. Our school was like this. They don’t look good when they get dirty…

Like this.

But what if:


The advantage of green walls is that they reduce noise, keep the building cool in summer and warmer in winter, encourage butterflies and are maintenance free (they are self irrigating). We think they are rather beautiful.